Kasia Slonawska

At NapoleonCat, we firmly believe that social customer service is a must-have for building a successful business, especially when b2b and b2c models are slowly declining to make room for human to human relations. Companies strive to make online...

Going freelance requires courage, that’s for sure. In the end, it means abandoning the comfort of permanent employment, steady paychecks, and a well-known working environment. But if you’re considering taking the leap to become a freelance social...

We’ve analyzed 190 countries across the world and identified those with the highest and the lowest percentage of active social media users. Curious if your country is one of them? Continue reading to find out. At NapoleonCat, we work with data...

W związku z zagrożeniem związanym z epidemią Covid-19, I tura wyborów prezydenckich w Polsce nie odbyła się, tak jak planowano, 10 maja, a 28 czerwca. W okresie poprzedzającym pierwotnie planowaną datę głosowania, co tydzień publikowaliśmy statystyki...

If content is king then what’s its kingdom? There’s no better place to build your marketing castle than on Instagram, a platform that really gets your creative juices flowing. Did you know that 80% of Instagram users admit that the platform helps them...

Earlier this year, a global pandemic hit unexpectedly, changing the lives of many over the course of just days. Uncertain of what the future holds, residents of COVID-19 hotspots look for news and signs of change on popular social networks. Since the...

We crave visual forms of content. There’s science behind this claim. Neurons devoted to visual processing make up about 30% of the human brain cortex, compared to 8% for touch and 3% for hearing. This natural predisposition shapes us as consumers. We...

Crafting a social media strategy is a complex process. At the very beginning, you set up your goals: building awareness of a brand or product, generating leads, or boosting sales. But once that’s done, there’s still a long way to go before you reach...

Out of sight, out of mind – the idea of hiding things, opinions, or people out of our lives may seem easy and tempting to many. Getting rid of inconvenient content in comments became possible in the wonderland of Facebook a while ago, but it’s...